Jonathan Shepherd


Thought for food
HoreCa Equipment Consultant with 39 years experienCe
Thought for food
HoreCa Equipment Consultant with 39 years experienCe
Thought for food
HoreCa Equipment Consultant with 39 years experienCe
Thought for food
HoreCa Equipment Consultant with 39 years experienCe
Food for life
A lifetime's passion for rock musiC

Who I am and what I Can do

Jonathan Shepherd Consultancy harnesses 39 years experience and focus and is here to assist and advise people in their business to help solve problems, achieve success and sustainable growth and, where necessary, to re-invent.

From launching, developing and marketing a new product or concept, building a market, to targeting a major client or finding distribution, we are here to advise or represent covering all countries in Europe, UK and Ireland.

I am passionate about people and their businesses, both from the FoodserviCe SeCtor and the MusiC Industry.

Dare to be different


We blend strategy, support and advice to deliver clarity and Horeca tabletop solutions to your business. Invest in over 39 years experience in sectors ranging from concept creation, marketing strategy, sales, product development and more, and allow the bison to pave your way for growth.


Born from a lifetime’s passion for rock music, we’ve expanded to offer musicians, record labels, distribution companies (to name a few) a different angle to addressing challenges and igniting growth. From marketing to journalism, engage in a partnership that lasts a lifetime today.

Latest News & Opinions

LegaCy Silverware

We are delighted to announce we have partnered with Jonathan Shepherd Consultancy to be the sole agent for our brand across EMEA and Asia. Jonathan


JaCkie Joins JSC

I am thrilled to share the exciting news that my wife, Jackie, has recently become a valuable member of our business team. With her extensive


InterGastra Fair 2024

I will be attending the InterGastra Fair, Stuttgart 3rd-7th February, 2024. Supporting our partner Top Table GmbH (Hall 6 : 6B54) featuring products from our

European HoreCa
Trade Fairs


RoCk gigs

“Jonathan Shepherd has aCquired a wealth of experienCe, primarily in the food service equipment seCtor, travelling extensively throughout Europe with Considerable suCCess, penetrating markets in AfriCa, the Middle East and gaining valuable insight in North AmeriCa.”

As a resourceful business leader in his own right, Jonathan Shepherd has shown great flair in creating and establishing business in emerging markets. His success has drawn admiration and inspired multinational sales teams in equal measure. Having a commanding knowledge of a wide range of products and partner brands has imparted a competitive edge that has proven unassailable to rival competitors; this above all, is the edge that makes the difference.

He brings an accomplished blend of talent coupled with sound business acumen. The high-level experience that he demonstrates is combined with passion and driven by determination. When these steadfast qualities are brought together in harmony, this produces the spirit of enterprise that is universally admired, engendering solid team work by building loyalty through progressive partnerships with colleagues, agents and distributors.

That same entrepreneurial spirit helps ensure that businesses are insulated to withstand cyclical changes in revenue; increasingly relevant and pressing in the prevailing economic climate. The capacity to build solid income streams is evidence of this personal strength.

Jonathan Shepherd has a commanding presence and is therefore an excellent public speaker. He has the capacity to sell any product concept or innovation for change. Directing clients, providing guidance, adding value, advocating marketing strategy, all of this draws upon vast reserves of experience. At the same time, the importance of cost-cutting, margin enhancement and financial discipline is never overlooked and brings an approach to business that is largely future proof, in so many respects.

Jonathan Shepherd has an enviable track record. He is adaptable to change, well prepared to take the initiative to overcome adversity and adept at listening to customer concerns in order to read the marketplace and agree upon an appropriate course of action. Empathy and understanding are personal attributes that have served him well as he has navigated a successful career through the commercial catering sector. This encompasses hotels, leisure, restaurants, government catering, corporate, ferry & cruise lines.

On a personal level, Jonathan Shepherd is a brand champion, exemplary ambassador, known to be honourable, dynamic and relentlessly results oriented. After a lifetime operating at the highest level of business, I have seen for myself that he has a unique set of talents that could effectively be harnessed to any enterprise because of an innate ability to combine lateral thinking with instinctive powers of persuasion, bringing together real-life examples with tenacity and purpose; outstanding personal qualities that are suitably enhanced by experience.

I would have no hesitation in recommending Jonathan Shepherd for a role in which his considerable personal resources are deployed to create business, lead people, clients, colleagues and customers with confidence.

Professor John M. Mohin OBE D.Univ DL

Life Can only be understood baCkwards, but it must be lived forwards.








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