Jonathan Shepherd

CONSULTANCY

HoreCa

Tabletop & Buffet Equipment

I Can help and advise Clients on planning for the future and solving Current Challenges.

I have a lifetime’s experience in sales, building markets and identifying distribution patterns, coupled with significant involvement in marketing, design, concept creation, product development and sourcing.

Bringing a wealth of 39 years’ experienCe in the FoodserviCe Equipment seCtor in Europe.

I very much have a focus on people – and people are my business.

Our foCus is on helping:

Distributors

Distributors

• Advice on product strategy, marketing and concept

• Assist in selective product sourcing

• Product and sales training

• Advisory partner

Key End-User Operators

• Advise with provision of product solutions

• Concept creation advice and consultation

• Product sourcing and specifying

• From chain restaurants to multi-site hotel groups and from contract caterers to collectivities

• Advisory partner

Key End-User Operators

ManufaCturers & Brands

ManufaCturers & Brands

• Provide professional representation in the marketplace

• Advise on product development, concept creation and innovation

• Margin improvement and cost saving advice

• Specifying Brand Ambassador support

• Research and looking for gaps and opportunities in the market

• Advisory partner

Areas of SpeCialisation

• Advice on building markets via partnership

• Tabletop product for the foodservice/gastronomy industry

• Advice on concept creation, fresh ideas, and interpretations

• Product range review, rationalisation and revitalisation

• Offering a service via my network for branding, website design, social media, human resources and training

Areas of SpeCialisation

SpeCialiSing in Sales RepreSentation, ProduCt Development & SourCing, ConCept Creation and Innovation in:

SuStainable Tableware
Hotel PorCelain
Fine PorCelain Tableware
Fine Bone China
Cutlery
Glass Plates & Serving Ware
Drinking Glassware
Buffet Items
Bespoke Solutions
KitChen Items
& ACCessories
CeramiC & Glass Transfers

Chefs are the roCk stars of the food industry.

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